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Our story

In the present corporate world scenario, the biggest problem faced by employers/ HR teams with large number frontline-workers is infant attrition viz. attrition in the first year of employment/engagement which is a direct consequence of poor and slow performance. These frontline - workers are foot soldiers working in repetitive roles in field sales, tele-sales, customer service, retail sales and operations, etc. Frontline Workforce (FW) consists of Frontline workers and their supervisors and is generally of four types - On Roll, Outsourced Rolls (temp staffing), Off-Rolls (work with partners like sales distributors) and Gig Workers (paid on output), and they constitute around 50% of the workforce.

Attrition rates as high as 60% to 90% per annum are common among Frontline Workforce (FW) in Banking, Financial services, Insurance (life and non-life), FMCG, consumer durables, Retail and e-commerce, Auto, Agri-Inputs, and IT. One of the prime reasons for the infant attrition is low performance and slow performance of a large section of the workforce in the role. As per a recent case study, about 40% people (high performers) in an organization delivers about 87% of sales and 60% of the people (low performers) delivering just about 13% of the sales.

The fact is that these low performers and high performers are generally in the same peer group - hired and trained in the same way and are in the same market, in the same role, at the same time with the same vintage and are generally paid the same salaries. Usually, HR teams identify these low performers and sack them. Then another set of people arrive and the cycle repeats. This results in organisations getting into madness of attrition and backfill.

WHAT WE DO

Data Collection

To generate never seen before insights

Data Cleaning

To ensure data sanctity

Insights & Recommendations

To change the way people performance is measured & rewarded

Critical Tasks Identification

To focus on what drives performance

Lead Indicators Identification

To generate actionable insights and forecast future performance

Secrets of Success Framework

To reveal proven strategies of success of people

Video Extraction

To enable the Transfer of Secrets of Success

Performance Acceleration

Because People Performance Matters

People Performance Analytics

90+ Reports on What you don't see while looking at the performance data of your frontline workforce

People Performance Modelling

Break down the role of your frontline workforce to understand which are the most critical tasks they must focus on

Performance Acceleration Solution

Accelerate your frontline workforce's performance with personalized tracking and tailored learning paths

The Magic Makers_

— meet the team
T Muralidharan

T Muralidharan

Chief Executive Officer
Samir Goswami

Samir Goswami

Chief Technology Officer
Akshita Jaikumar

Akshita Jaikumar

Chief Product Officer
Srinath Santhanam

Srinath Santhanam

Chief Performance Architect
10+
Industries – Where the Frontline Workforce is large, the problem exists and the solution works
13
Roles – Sales, Customer Support and Operations roles across industries can be supported
4
Employment Types – On-Roll, Off-Roll, Gig Workers or Third-Party Workers – anyone who can impact your bottomline can be supported

MISSION

To make youth WIN in their first Job!

From the time a child is born, the drama begins. First, send the child to a pre-primary to get into the right school. Push hard to study for competitive exams to get into the right college. Then push to do well in college to get into the first right job! Youngsters realise in the first six months that they are unable to perform in the job and they QUIT. This is traumatic for them. We want to change this.

 

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